Upselling is one of the many tricks that e-commerce websites use to sell more goods and services. It is basically getting the customer to make a purchase or take an action that they did not initially plan on. This is usually done by offering the customer added value by making them aware of a product that is complementary to what they are purchasing. The post-purchase upsell is done after the initial transaction has completed. There are several ways that this can be achieved:
The first is to offer an upgrade after the checkout has been completed. This is popular for subscription services. As soon as the visitor has successfully signed up for the package, a popup box on exit would offer an upgrade to the next level, at a lower cost than advertised.
The next is to offer add-ons. In this case, an offer is made to augment the order with additional items. As an example, let’s say that the shopper purchased a razor. After checkout, an offer is made to add items such as razor cartridges, shaving foam, aftershave etc. to the same completed order. This becomes more attractive if there is no additional shipping charge.
Another method is to upsell the same product that was sold but at a slightly discounted rate. In this offer, the shopper is shown the same product they just purchased. They are given the option to purchase more of the same, for example, they can buy two more for the price of one. Some sites have seen an increase of as much as 20% with this tactic.
The advantage to any of these methods is that the original transaction is complete and as a result, is not at risk.
When it comes to improving the search engine rankings of your pages, there is something that you can do before you call in an SEO consultant. It is called on page SEO. On page SEO is the process of optimizing individual web pages on your site to be more relevant to search engines. The changes are done to the source code and the content on the page.
The changes done at source code level involve tags. Meta Tags used to determine what the search engines found on your page. This was before entire pages were spidered and included in search. At this moment in time, the importance to ranking from the Meta Tags are limited but they can still play a part in getting additional traffic. The Meta Description is the description that search engines like Google used to display as the snippet below the title. The same goes for the Meta Title, as it is the first thing users see when your page comes up in a listing. The more interesting and attractive those are, the more clicks you will get. The more clicks you get, the more relevant your page will seem to Google.
Content, on the other hand, is all about relevance. How relevant is your page to the query? You might already be ranking well for the page but improving the relevance of the content could improve that further. You can do this by including more keywords, more relevant keywords within the text. In addition, titles, headings, and subheadings should also be relevant.
Just doing these two simple fixes on as many pages as possible will improve your search engine rankings.
If you are interested in joining the legions of iPhone app developers across Los Angeles, then you will need app development expertise. Fortunately, there are a number of iPhone app development tools and tutorials to choose from.
First, you will need to learn Swift. Swift is open source code that supports pretty much everything Apple and you don’t even have to be in the Bay area to learn it. App development in Los Angeles is simple; access Apple’s iOS developer library and get started right away. The site is easy to navigate and you can jump from section to section depending on your experience level. You will learn about UI and tables and move into developing your own apps.
If you check in with other developers,you will likely find that their preferred tutorials include Appcoda and Coursera. But, for those with absolutely no programming experience, sites like Code With Chris are helpful. You can even view other student’s work and engage with fellow students in the site’s community section. Of course, if you are looking for free options then you might want to head over to Khan Academy.
When it comes to the best value, sites like Lynda.com let you access a broad range of tutorials across different topics for a flat fee. Since Lynda.com is well-recognized, achieving a skill or certification from the site puts you in a position to work for an iPhone app development company in Los Angeles.
Halcyon Innovation specializes in app development for Los Angeles-based companies, as well as national corporations looking to boost engagement through mobile technology.
Inbound marketing is currently the most effective way of marketing your company online. In the past, during the early days of the internet, marketing was essentially about getting the attention of potential customers and hoping for purchasing decisions made in your favor. This involved buying ads and email lists etc and then waiting to see how these converted.
Inbound marketing focuses on creating quality content that aligns with your customers interests and yours. This will bring the customer to you. Most importantly it will bring the right customers that you can more readily convert and keep happy over time.
So how do you attract these customers?
Here are four ways to get customers to your content:
It all starts with blogging. The plan is to create high quality content that your target market will be looking for that is aligned with your products.
Search engines are how most customers will find you. A proper SEO campaign will be needed to get your pages found. The right content will also help here as it will attract organic links.
The look and feel of your website needs to be on point. The design of a website, color schemes can all play into how a visitor responds to your message and products. The better the design and more that it is aligned to the image that you want to project, the more potential sales.
The great thing about the social networking era is that the best content often can be popularized without much of a history. Once they respond and share your content online, proper engagement here will be very valuable to building the right brand image.
Written by Tenant Screening Services, LLC
One primary concern for candidates that are about to undergo some form of background checks is mistakes from the past. For a lot of people, one mistake in their past should not affect their employability in the present. Fortunately there are limits to what information is available about someone after a certain period of time.
The first limit is from the The federal Fair Credit Reporting Act, which sets national standards for background checks. These background checks are called a consumer report and have the same disclosure standards set for credit checks. Here are the limits for the following:
Bankruptcies after 10 years.
Civil suits, civil judgments, and records of arrest, from date of entry, after seven years.
Paid tax liens after seven years.
Accounts placed for collection after seven years.
Any other negative information (except criminal convictions) after seven years.
One important thing to note is that these limits, and those set for background checks apply to outside organizations. These are the companies that conduct the background checks for clients. These limits do not apply to a company doing in-house pre employment checks.
With the exception of criminal convictions, which are available indefinitely, the above information will only be available for the stated period.
Tenant Screening Services, LLC provides variety of background checks and services for landlords and employer. Get an criminal background check for employment before your next hire.
Placing images within an email has been widely debated by many marketing departments. On one hand you have marketers that think the heavy use of images take away from the marketing scheme, while other believe it enhanced the brand for aesthetic purposes.
How Images Benefit Product Performance
Images will sell your products. If you read a product description, you’re less inclined to buy it without seeing a visual first. The same can be said for when it comes to emails. Images are a critical part of marketing your service or product, and will benefit your email’s performance. Continue reading
Contrary to what you might think and believe, email isn’t dead. Businesses still thrive on the capabilities of email and continue to do so even in today’s competitive market. Known as being one of the most direct forms of communication, email provides a business with unlimited ways to reach out to their customer base. Even the largest of companies still utilize email as a platform for both networking purposes and to generate leads.
While social media has been proven to drive traffic to websites, one important aspect that many businesses overlook is the fact that once you bring in the customers, you’re going to have retain them. Email is the ideal way to stay in contact with your consumer base. It also grants a business the ability to consult with the client one-on-one, maintain privacy and allow for a back-and-forth conversation to occur. Continue reading
Since the very beginning of the internet search engines have been the gateway to new and interesting content for people browsing the internet. Search engines provide links in rank of popularity and importance. It is important for companies to utilize a search engine optimization agency to help build their brand and draw more customers to their products. These companies exist to increase the popularity of their clients by using specific keywords and phrases to make their websites appear higher up on search engines and appear in a broader range of searches than was originally possible. Continue reading
Publicity is only one positive factor that comes out of using promotional marketing.
The use of promotional marketing strategies in today’s competitive business world has proven to have a long-lasting effect on the consumer. They essentially increase the awareness of a company’s product through designed outreach. This can come in forms like product samples, free trials, or even a free item.
The Goals of Promotional Marketing
By raising awareness about a product or service, there will be a general increase in its appeal factor. This favors the company as there is a higher chance to close out the deal. Additionally, this strategy works for both new and existing customers.
Steve Doctrow, Executive Vice President of Rogers & Cowan, has over two decades of experience in marketing, publicity, and promotions. He explains that innovation and growing business relationships are key aspects to successful marketing campaigns.
If you’re offering a customer additional benefits on top of their standard purchase, you’re utilizing promotional marketing – simple, right? Now, in order for this strategy to go above and beyond, a company needs to think outside the box.
For instance, a pizza restaurant will advertise via TV commercial to expose themselves to the public. After starting off with a jingle and a call to action, they’re going to incorporate promotions that offer something extra and encouraging to the consumer, like a free dessert when they purchase a dinner combo. That “free” item is emphasized to draw customers to their restaurant and is utilizing promotional marketing strategy.
Article by How Merchant Accounts Work.
Without retail, would the POS system be where it is today? One could argue that it was, in fact, McDonalds that elevated the POS industry and increased demand. McDonalds invested heavily in technology during the 70s and 80s to try and help consumers and servers get orders more accurate.
It’s true, however, that retail has traditionally dominated the POS over time. Most retail POS systems include the cash register, a printer to print the customer’s receipt, a monitor for the cashier to work with, a cash drawer, and a barcode scanner of some form or another. Older systems include a keyboard, with others including a mouse. Even some newer systems that use desktop computers as the base utilize these peripherals. Some newer systems utilize touchscreen technology, which can make it easier for clerks to find proper codes for items the customer wants.
Newer POS systems are also equipped to handle loyalty programs, which have increased significantly in popularity over time. Loyal customers now expect some form of discount. POS systems have also given retailers the opportunity to plan special sales, using functions to pre-sell items at a discounted price.
Older POS systems relied on a mainframe computer to manage operations, with strict limits on how many terminals could be used in the system at once. In fact, early IBM systems had a limit of 128. Today’s POS can handle a lot more than just the sale itself. Computers in the back office now manage inventory and help to control purchasing.
Without a properly integrated POS system, modern retail operations could not function at scale.