By Pierre Zarokian from RepEngage
The secret is out: Yelp is not the bastion of honesty that it once was. Countless businesses are finding themselves at the mercy of Yelp reviews that may or may not have any authenticity to them. The system is open to gaming, and Yelp can control your ratings by rearranging reviews. If you’re one of the many businesses hanging up on Yelp sales calls while watching your ratings plummet, read on for some valuable insider tips to improve your image.