Impact of Twitter’s Promoted Video Feature

A major question marketers might be asking themselves is who can be reached with Twitter’s new promoted video feature. Twitter Ads allow marketers to target audiences by gender, geography, keyword, interest or language.

Moreover, Twitter also provides a website tag for remarketing. This allows marketers to tag their site visitors and make an audience out of them. This type of tailored audience can also be created by using mailing lists, phone numbers, Twitter IDs, phone numbers, mobile advertising IDs and mobile app users (this is collected through conversion tracking). Continue reading

Facebook Shares Relevance Score To Improve Ads Quality

Facebook makes use of a blend of relevance scoring and bid price in order to determine which ads to propose, much in the same way that Google does. As from February 2015, the social networking giant is going to share their relevance scores (RS) to marketers. This initiative aims to encourage advertisers to work on improving the relevance and quality of their ads.

With the RS, Facebook is striving to provide targeted ads to its users. By exposing the relevance scores, Facebook is hoping to strike a win-win-win situation, where the marketers, Facebook users and the company itself would be able to benefit from better targeted ads. Continue reading