In a large and complicated field like SEO, it is easy to forget the basics and look for big wins. However, if you focus on the fundamentals, you can show immediate and tangible improvements to clients. Here are some easy SEO wins:
Over time websites shut down, are bought over, or simply move on to other things. The problem is that unless they tell us, the links to those sites remain. The problem here is that you can end up linking to a bad-actor or even questionable material. Avoid this by running regular broken link checks and remove links as soon as the website no longer exists.
Meta tags no longer have any bearing on ranking or keyword, which leads a lot of optimizers and marketers to ignore the tags. However, meta tags still determine what the visitor sees on Google in the search results.
Another easy win is to switch to a responsive layout. Responsive design adjusts the width, height, and dimensions of the website and its elements based on the size of the window. It is not a requirement or ranking signal for desktop search but is a ranking signal for mobile search.
Google looks at internal linking as an internal reference on what a page is about. If you don’t use internal links, you risk losing out on some free link equity and setting anchor texts for your pages.