2015 presents new challenges for businesses, especially on the web. With the rising use of mobile devices compared to all other devices, the target audience has changed. SEO has specifically gotten much tougher, specially with the new Google algorithms in the past 3 years. Google is purposely making hard for sites to rank better with SEO, mainly to cut down spam, but many legit sites are having trouble getting rankings. The following strategies might help you boost your SEO initiatives in 2015. Continue reading
The best way to rank up on Google’s search engine is through quality content. The content should principally provide visitors with useful information. The content might either be informative, such as an in-depth answer to a specific question or a tutorial. It might also be interesting information that will trigger social sharing and positive feedbacks.
In brief, the content would need to serve a purpose to potential site visitors. Google uses factors such as the time spent by the user on the site or the number of clicks to determine the quality of the content. Websites offering such quality content benefit from a higher page ranking on Google as they are judged to be useful. For this, Google makes use of algorithms. Continue reading