Google’s Trying to Solve the Fake News Problem

Fake news is a big problem for Google, and it’s also a major issue for Facebook users as well. The challenge is how to deal with it. How can we teach an algorithm to sort fact from fiction? Project Owl is Google’s attempt at trying to hit fake news where it hurts.

Fake news spreads thanks to signals from friends and family. A friend or family member likes an article, or searches for a topic, and it becomes part of your bubble too. The new update aims to try and tackle the problem of search by addressing Google’s autocomplete feature.

How the Owl Works

When users enter a term into Google’s search engine, or Chrome search bar, a new form will allow them to offer feedback on the suggested terms. This way, if a suggested term is offensive or fake, users have more power to let Google know about it. It won’t remove the term from search immediately, but it does send a signal to Google that something is wrong or off.

Autocomplete Problems

Celebrity hoax deaths have become a popular Internet prank because they are easy to spread. Users just need to convince other users to search for a celebrity’s death enough, and the rumor spirals out of control. Autocomplete is trying to be helpful, but instead it’s contributing to a raging firestorm.

Now, the community will have more tools to police itself. It’s hoped that Google will be able to offer a much higher quality search experience.


Bio: Submit Express, founded by Pierre Zarokian in 1998, is dedicated to helping businesses achieve their best rankings online.

Posted in SEO

Examples uses of SEO tools

Article Written by : Host Edition

There are so many applications and tools available in the SEO space that it is difficult to figure out what you can do with each tool. There are several industry professionals that give a list of each tool they use. However, the problem is, none of them will tell you what you can do with each tool. Here is a list of some of the tasks you can accomplish with many of the paid SEO tools available today:

Duplicate content

Looking for duplicate content on your website, or others are as simple as using Copyscape with each of your articles. What if you had thousands of pages? Checking an entire site is one area where a tool can speed up the process and save days of work.

Redirects

It is crucial to get a handle on all the redirects of a website. One small mistake can seriously affect the ranking of other pages. Once again a tool can aggregate all that information in one place. You can establish a baseline and then compare against that to make sure that there are no unauthorized changes.

Meta tags

Meta tags are still important. Use a tool and figure out which titles and descriptions lack length or content and fix them.

Log analysis

Very few people analyze web server logs. Instead, they look at Google crawl stats. However, if you use a good log analysis tool, you will be able to spot crawl issues before it appears on the search console. You might even be able to fix the issue before the next crawl.

The most counter-intuitive SEO facts

Article Written by : SEO Web Online

With the hundreds and thousands of SEO websites and tips online, most online marketers elect to follow gut feel and guesses to avoid confusion from too many competing ideas. What is even worse are the thousands of case studies showing how a single tactic changed the fortunes of a website. However, there are some SEO truths that seem counter-intuitive, here are some of the more popular ones:

Content promotion

One of the most counter-intuitive facts that exists between marketing and content promotion is that content promotion is more important than the content. People talk about how “all you need is good content” when the truth is that without a similar or greater effort in the promotion, nobody will ever get to see the article. The phrase “content is king”  exemplifies this problem.

More content

Another one that is counter-intuitive is that when it comes to content, less is more. Too many believe the myth that You need to create content on a regular basis to rank better. To that end, some sites will create hundreds of articles when they should doing an audit and cleaning up. There are blogs that get millions of visitors posting just once a month. Quality and promotion are the keys.

SEO

Probably the most counter-intuitive truth about SEO is that not everyone needs it. There are sites and business categories that do need it. At the same time, there are sites, categories, and niches that would gain more from putting that money into promotion and other outlets.

 

What is on page SEO

When it comes to improving the search engine rankings of your pages, there is something that you can do before you call in an SEO consultant. It is called on page SEO. On page SEO is the process of optimizing individual web pages on your site to be more relevant to search engines. The changes are done to the source code and the content on the page.

The changes done at source code level involve tags. Meta Tags used to determine what the search engines found on your page. This was before entire pages were spidered and included in search. At this moment in time, the importance to ranking from the Meta Tags are limited but they can still play a part in getting additional traffic. The Meta Description is the description that search engines like Google used to display as the snippet below the title. The same goes for the Meta Title, as it is the first thing users see when your page comes up in a listing. The more interesting and attractive those are, the more clicks you will get. The more clicks you get, the more relevant your page will seem to Google.

Content, on the other hand, is all about relevance. How relevant is your page to the query? You might already be ranking well for the page but improving the relevance of the content could improve that further. You can do this by including more keywords, more relevant keywords within the text. In addition, titles, headings, and subheadings should also be relevant.

Just doing these two simple fixes on as many pages as possible will improve your search engine rankings.

Posted in SEO

What makes up a good link strategy

Since the very beginning of the internet search engines have been the gateway to new and interesting content for people browsing the internet. Search engines provide links in rank of popularity and importance. It is important for companies to utilize a search engine optimization agency to help build their brand and draw more customers to their products. These companies exist to increase the popularity of their clients by using specific keywords and phrases to make their websites appear higher up on search engines and appear in a broader range of searches than was originally possible. Continue reading

4 SEO Strategies to Focus on in 2015

2015 presents new challenges for businesses, especially on the web. With the rising use of mobile devices compared to all other devices, the target audience has changed. SEO has specifically gotten much tougher, specially with the new Google algorithms in the past 3 years. Google is purposely making hard for sites to rank better with SEO, mainly to cut down spam, but many legit sites are having trouble getting rankings. The following strategies might help you boost your SEO initiatives in 2015. Continue reading