Google beats Amazon for product-search reach

It isn’t too much of a stretch to assume that Amazon has an outsize role in both discovery and completion of shopping online. According to a survey run by Kenshoo, we can safely say that Amazon has a large share of online shopping discovery market.

According to the survey, shoppers consult Amazon first 56% of the time when looking for products online. That is the largest by far and is much farther ahead than any of its other rivals. However, when it comes to shopping and discovery in general, Google is ahead of Amazon, 85% to 72%. 72% is still a massive percentage of all product discovery online. The number could be far higher when you consider that some of the destinations that Google will surface in a product search will be Amazon product pages.

The numbers are consistent across other countries where both Amazon and Google operate. The only difference in the US is that Facebook takes a larger role compared to other countries.

There are some other interesting facts in the survey results:

The first is that 22% of shoppers will not look anywhere else if they find a product they want on Amazon. The online shopping giant has a frictionless ordering process, and that ease of use and the convenience of Amazon Prime make it unlikely shoppers will look elsewhere.

Even more, worrying for other online retailers is that “even if they find something that seems right on another site, they will usually look on Amazon to find alternative ideas, compare prices or gather more information before making a purchase.”

Image compression tools

Often, most users upload images without any consideration of size or disk space. Uploading large images was not an issue until Google made page load speed a ranking factor. One of the best ways to improve both loading times and page speed is to optimize your images. Image optimization is also something that non-technical users can do with very minimal software. Here we look at several tools that you can use to optimize your post and site images.


There are two advantages to using Optimizilla. The first advantage is a real-time preview that shows an approximation of how the image will look after optimization. You can use a slider to adjust the level of quality to a point you consider acceptable. Also, you can batch process up to 20 images at a time.


The interface is a lot like Optimizilla and also processes 20 images in a single batch. The only difference is that you can export directly to a DropBox account.

Not a great tool. It does the usual image compression but offers no batch conversion options. It is good enough if you want to convert a single image. However, when you plan to optimize an entire site, it will take too long.

Tests show that TinyPNG has the best compression ratio for roughly the same level of quality. The fact that it also processes images in batches of twenty makes it the best of the tools available for image compression.


Optimize your video for search

Search engine ranking and SEO are key components of the planning process that goes into the creation of a new article or blog post. When you build new pages, search engine ranking is often critical for traffic and sales. The same level of planning should go into the creation of video content. Here are some important considerations when producing video content for YouTube:

The first 15 seconds are the most important of the video. The highest bounce rates for video are from content that does not hook the audience in that timeframe. A lot of YouTube channels lose viewers and have high bounce rates because of overly-long music and intro sequences.

Create longer videos that retain viewers for most of the video. The key to avoiding a bounce for longer videos is to craft the title of the video very carefully. Watch time is one of the main factors that affect how videos rank in YouTube.

Another positive engagement signal for YouTube is action taken at the end of a video. When a viewer subscribes to the channel towards the end of a video, it shows YouTube that the content was relevant and that the visitor wants to see more.

Also, use the video thumbnail to get viewers to start watching. You can’t use your first 15 seconds to hook the viewer without an audience. The title and thumbnail are the two elements that can drive higher click-through rates.

Finally, if there is a companion webpage for the video, then embed the video, and do so above the fold.

Uses for keyword research

In 2013 Google launched its Hummingbird update to the search engine’s algorithm. With the launch, Google began a transition to a focus on topics and entities from keywords. Moving towards topics and entities led to less emphasis on keyword research. However, there is still a lot of value that an organization can gain. Here are few:

Dominating a niche

Websites that serve a specific niche will find keyword research useful. There is no better way to cover every single angle of a topic than using keyword research to surface all possible permutations of each keyword phrase. There is no better tool to get topic ideas for writing exhaustive blog posts.

Answering questions

A lot of questions get ignored during keyword research due to the low search volume. However, there is still a large audience for answers to a lot of these questions, and Google does a good job of associating similar questions with an answer.

Content improvement

Use keyword research to expand the breadth and depth of your content. Do not rewrite your posts unless it requires some form of correction. Look at how people search for the same topics now and expand your posts to cover the new phrases.

Improve site navigation

The words people use to describe something can change over time. Look at how people search and change the anchor text links in your navigation to make them more relevant in this day and age. People look for words they use when describing something, if they don’t find it, they will go elsewhere.


Common mistakes made with B2B paid search

B2B marketing includes several electronic marketing channels, including email marketing and content marketing. One area that B2B marketing teams have started to use recently is paid search. However, unless you are an experienced paid search marketer, there are some areas that can catch out a novice. Here is some common mistake to avoid when planning a B2B paid search campaign:


It is not surprising to hear how failed campaigns stuck to deadlines without all of the elements of the campaign in place. Even if there is a deadline, be willing to push the date until everything is in place. Elements like landing pages, conversion tracking and links to other marketing channels are critical to the success of a PPC campaign.


PPC is a massive industry because you can change a campaign while it is running. Another common mistake is to start making changes too early. There needs to be enough data before you make any changes. High-volume campaigns can make changes sooner than low-volume ads.


Many people think that bidding for your brand names keywords is not necessary. They expect their optimized website to show in the search results and assume that is enough. This is not optimal. When you execute a PPC campaign that includes your brand, you get better brand presence and much greater control of landing pages.


There are also instances where marketers will ignore certain ad channels, networks, and tactics. Maybe it is due to an unsuccessful campaign in the past. Just remember that with PPC, everything is changing, all the time. What did not work three months ago, might work now.

How to use Chrome’s DevTools for SEO

You can spend hundreds and thousands of dollars on tools for your SEO audits. These SEO tools will fit into your workflow and automate the bulk of your every day SEO tasks. However, if spending that kind of money is not practical, Chrome itself provides one the best tools you can use for you SEO audits. Navigate to More Tools > Developer Tools to open the DevTools panel.

You can use Chrome to check the content elements of your page, even those rendered using JavaScript. This check is useful because Google can now render and index JavaScript content.

Another useful tool is to find content that is hidden using CSS. Google does not count any hidden content and if this is a good way to find any important content that is hidden.

Using the inspect option the menu, you can verify the ALT descriptions of each of the images on the page.

Check the status of HTTP headers using the Network panel of the DevTools panel. You will see any error messages, the x-robots and other tags.

Probably the most useful tool in the list if the ability to use the Device Mode to emulate any device. You can use the device changer to emulate any type of device, like a smartphone or tablet and see how the page renders for those devices.

Everyone knows that page load speed is important now. Using Chrome you can see the page load speeds on your connection and how much each element of the page contributes to that speed, making it easy to identify the bottlenecks.

Posted in SEO

Quick and easy SEO tactics

When you don’t have dedicated SEO staff, it falls on either the owner or the webmaster to look after optimization. Fortunately, it does not take massive SEO campaigns to see benefits. Most businesses have done almost nothing regarding SEO, and for those, there is plenty of low hanging fruit. Here are some quick and easy tactics you can use to give your business a boost online:

Google My Business – This is something that most businesses ignore and could be a competitive advantage for those that sign up. Google My Business is where you edit the details and provide images for your business listing online. Many businesses do not even have operating hours posted online.

Update profile – If you do have a profile on Google My Business, take the time to ensure that all the information is current. Addresses, opening times, days and branding can change over time. Keep updating all the information regularly.

Google Search Console – Another wasted opportunity for those that do not use the data from the console. You can get a lot of useful data about your domain at no cost, directly from Google. Inbound links, index status, and crawl errors are just some of the data you can get about your sites and domains.

Site Speed – The loading speed of pages has a bearing on how well your pages rank. There are plenty of tools (including Google’s) that can tell you what the page load speed of your site. If you do have speed issues, you can fix them quite easily.

Posted in SEO

TheDirty Comes Clean With Their New Site Overhaul

Summary: is no longer a personal review site, but rather a celebrity gossip hub. Could this change bring peace of mind to former harassment victims?

According to Nik Richie, the founder of The Dirty, major changes are currently underway as the site no longer features anonymous cyberbullying comments. Prior this development, the site was notorious for featuring anger-laced rants towards former lovers, friends, and even random individuals that have no relation to them. And, to make matters worse, photos were even uploaded to add fuel to the fire. Many of the victims weren’t even aware that they’ve gone viral until they received backlash from the community.

What Sparked the Change?

After listening to Melania Trump’s speech regarding her stance on cyberbullying, Richie claimed he had a sudden change of heart. When Radar Online reached out to Richie, he responded with, “For ten years I created a massive following giving people the opportunity to voice and submit as a third party. It wasn’t until I watched Melania Trump’s speech and her stance on cyberbullying. I asked myself as a father am I doing what’s right for my family or this country. I looked in the mirror and had my wake up call. Am I part of the problem or solution? I am the problem.”

The defamation-laced website is no stranger to controversy, as it has gone through its fair share of criticism in the past. Victims of cyberbullying had their lives drastically changed by a simple post. And, with millions of eyes scanning the site on a daily basis, it would be hard to hide your personal information after being exposed. While it’s fair to say that Richie has fulfilled his end of the deal, it remains to be seen how the public will react to this drastic change. Do they recognize it as admirable, or is it just smoke and mirrors?

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Google’s Trying to Solve the Fake News Problem

Fake news is a big problem for Google, and it’s also a major issue for Facebook users as well. The challenge is how to deal with it. How can we teach an algorithm to sort fact from fiction? Project Owl is Google’s attempt at trying to hit fake news where it hurts.

Fake news spreads thanks to signals from friends and family. A friend or family member likes an article, or searches for a topic, and it becomes part of your bubble too. The new update aims to try and tackle the problem of search by addressing Google’s autocomplete feature.

How the Owl Works

When users enter a term into Google’s search engine, or Chrome search bar, a new form will allow them to offer feedback on the suggested terms. This way, if a suggested term is offensive or fake, users have more power to let Google know about it. It won’t remove the term from search immediately, but it does send a signal to Google that something is wrong or off.

Autocomplete Problems

Celebrity hoax deaths have become a popular Internet prank because they are easy to spread. Users just need to convince other users to search for a celebrity’s death enough, and the rumor spirals out of control. Autocomplete is trying to be helpful, but instead it’s contributing to a raging firestorm.

Now, the community will have more tools to police itself. It’s hoped that Google will be able to offer a much higher quality search experience.

Bio: Submit Express, founded by Pierre Zarokian in 1998, is dedicated to helping businesses achieve their best rankings online.

Posted in SEO

Examples uses of SEO tools

Article Written by : Host Edition

There are so many applications and tools available in the SEO space that it is difficult to figure out what you can do with each tool. There are several industry professionals that give a list of each tool they use. However, the problem is, none of them will tell you what you can do with each tool. Here is a list of some of the tasks you can accomplish with many of the paid SEO tools available today:

Duplicate content

Looking for duplicate content on your website, or others are as simple as using Copyscape with each of your articles. What if you had thousands of pages? Checking an entire site is one area where a tool can speed up the process and save days of work.


It is crucial to get a handle on all the redirects of a website. One small mistake can seriously affect the ranking of other pages. Once again a tool can aggregate all that information in one place. You can establish a baseline and then compare against that to make sure that there are no unauthorized changes.

Meta tags

Meta tags are still important. Use a tool and figure out which titles and descriptions lack length or content and fix them.

Log analysis

Very few people analyze web server logs. Instead, they look at Google crawl stats. However, if you use a good log analysis tool, you will be able to spot crawl issues before it appears on the search console. You might even be able to fix the issue before the next crawl.