How to Optimize Your Call to Action

Why You Should Incorporate Strategy with Email Images

Placing images within an email has been widely debated by many marketing departments. On one hand you have marketers that think the heavy use of images take away from the marketing scheme, while other believe it enhanced the brand for aesthetic purposes.

How Images Benefit Product Performance

Images will sell your products. If you read a product description, you’re less inclined to buy it without seeing a visual first. The same can be said for when it comes to emails. Images are a critical part of marketing your service or product, and will benefit your email’s performance. Continue reading

email-marketing

Why Email Still Remains A Trusted Marketing Platform

Contrary to what you might think and believe, email isn’t dead. Businesses still thrive on the capabilities of email and continue to do so even in today’s competitive market. Known as being one of the most direct forms of communication, email provides a business with unlimited ways to reach out to their customer base. Even the largest of companies still utilize email as a platform for both networking purposes and to generate leads.

Customer Retention

While social media has been proven to drive traffic to websites, one important aspect that many businesses overlook is the fact that once you bring in the customers, you’re going to have retain them. Email is the ideal way to stay in contact with your consumer base. It also grants a business the ability to consult with the client one-on-one, maintain privacy and allow for a back-and-forth conversation to occur. Continue reading

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What makes up a good link strategy

Since the very beginning of the internet search engines have been the gateway to new and interesting content for people browsing the internet. Search engines provide links in rank of popularity and importance. It is important for companies to utilize a search engine optimization agency to help build their brand and draw more customers to their products. These companies exist to increase the popularity of their clients by using specific keywords and phrases to make their websites appear higher up on search engines and appear in a broader range of searches than was originally possible. Continue reading

promotional marketing

Promotional Marketing Strategies In This Day and Age

Publicity is only one positive factor that comes out of using promotional marketing.

The use of promotional marketing strategies in today’s competitive business world has proven to have a long-lasting effect on the consumer. They essentially increase the awareness of a company’s product through designed outreach. This can come in forms like product samples, free trials, or even a free item.

The Goals of Promotional Marketing

By raising awareness about a product or service, there will be a general increase in its appeal factor. This favors the company as there is a higher chance to close out the deal. Additionally, this strategy works for both new and existing customers.

Steve Doctrow, Executive Vice President of Rogers & Cowan, has over two decades of experience in marketing, publicity, and promotions. He explains that innovation and growing business relationships are key aspects to successful marketing campaigns.

Realistic Examples

If you’re offering a customer additional benefits on top of their standard purchase, you’re utilizing promotional marketing – simple, right? Now, in order for this strategy to go above and beyond, a company needs to think outside the box.

For instance, a pizza restaurant will advertise via TV commercial to expose themselves to the public. After starting off with a jingle and a call to action, they’re going to incorporate promotions that offer something extra and encouraging to the consumer, like a free dessert when they purchase a dinner combo. That “free” item is emphasized to draw customers to their restaurant and is utilizing promotional marketing strategy.

POS in Retail

POS-in-RetailArticle by How Merchant Accounts Work.

Without retail, would the POS system be where it is today? One could argue that it was, in fact, McDonalds that elevated the POS industry and increased demand. McDonalds invested heavily in technology during the 70s and 80s to try and help consumers  and servers get orders more accurate.

It’s true, however, that retail has traditionally dominated the POS over time. Most retail POS systems include the cash register, a printer to print the customer’s receipt, a monitor for the cashier to work with, a cash drawer, and a barcode scanner of some form or another. Older systems include a keyboard, with others including a mouse. Even some newer systems that use desktop computers as the base utilize these peripherals. Some newer systems utilize touchscreen technology, which can make it easier for clerks to find proper codes for items the customer wants.

Newer POS systems are also equipped to handle loyalty programs, which have increased significantly in popularity over time. Loyal customers now expect some form of discount. POS systems have also given retailers the opportunity to plan special sales, using functions to pre-sell items at a discounted price.

Older POS systems relied on a mainframe computer to manage operations, with strict limits on how many terminals could be used in the system at once. In fact, early IBM systems had a limit of 128. Today’s POS can handle a lot more than just the sale itself. Computers in the back office now manage inventory and help to control purchasing.

Without a properly integrated POS system, modern retail operations could not function at scale.

Direct Mail Is Still an Effective Way to Reach Baby Boomers

Direct-Mail-Is-Still-an-Effective-Way-to-Reach-Baby-BoomersWritten by eTargetMedia.

It’s important to consider demographic differences when contemplating marketing tactics and this includes the age of your target customer. A marketing tactic that will work for a younger audience might not connect with older customers. You need to makes sure that your message and delivery method are both in sync with your ideal customer in order to effectively reach the right people.

One of the best examples of this is in direct mail marketing. A recent study by Marketing Charts showed that direct mail pieces are still one of the most effective ways to reach the Baby Boomer generation. The study showed that more than 30 percent of respondents from 50-68 said that they had been influenced to purchase a product or use a service in the previous six months.

By contrast, Generation X and Millennials were much less likely to be influenced by a direct mail piece, and instead were more likely to be swayed by a search engine result, ad or piece of email marketing. This underscores the importance of being highly targeted with any direct mail campaign. Your Return on Investment will suffer greatly if you are blindly sending out mailers without knowing who the recipient will be.

One way to solve this problem is to use highly segmented postal lists like the ones that come from companies such as eTargetMedia. Since these opt-in lists are broken down by demographic features such as age, education or income, it’s easy for marketers to drill down and send mailers only to the people most likely to buy their products.

Countless companies have used the lists and creative services offered by eTarget Media over the past 20 years. They offer opt-in, high quality email and postal lists and services that provide cost-effective results.

 

The Advantages of Email Marketing

The-Advantages-of-Email-MarketingWritten by: eTargetMedia

What makes email marketing more effective than other marketing strategies? There are significant advantages that email marketing provides that will benefit you as a salesman and as a growth-seeker.

By having some subscribe to your newsletter through email, you have a higher reach than say, Facebook. Not everyone is going to read through each email that you send out but the chances of there to be a generating interest is relatively high compared to other communication methods.

eTargetMedia offers marketing services that will take care of your marketing campaign. If you are consistently on a tight schedule, take advantage of their reliable and proven track record to create a campaign that will draw in a customer following.

Investing in a marketing campaign can be expensive. There are often times where people will spend thousands of dollars on an advertising campaign only to find that their investment lacked in returning interest. This is due to a lack of preparation. Some campaigns will draw very little interest which is why email marketing is a great way to “test” out your field of interest.

Another advantage of email marketing is that it doesn’t require lots of technical skill or knowledge. There is a certain degree of strategy that will help but all in all, you’ve most likely crafted emails that have been sent out before. By compiling a list of information and also preparing tactics on what type of customer base you are focusing on, you can get started immediately and begin testing out the waters of the market.

ripoffreport

How to Get a Post Removed from Ripoff Report

Article by Pierre Zarokian from Reputation Stars.

Ripoff Report uses a federal law known as the Communications Decency Act to protect themselves, while anonymous users slander thousands of people and businesses around the Web. The site was set up to act like a consumer watchdog. Instead, it has become a breeding ground of gossip and unfounded rumors complete with long-winded and scathing reviews. If you’re unlucky enough to be listed on Ripoff Report, here is what you need to know. Continue reading

FRANCE-US-INTERNET-IT-IPO-TWITTER

Impact of Twitter’s Promoted Video Feature

A major question marketers might be asking themselves is who can be reached with Twitter’s new promoted video feature. Twitter Ads allow marketers to target audiences by gender, geography, keyword, interest or language.

Moreover, Twitter also provides a website tag for remarketing. This allows marketers to tag their site visitors and make an audience out of them. This type of tailored audience can also be created by using mailing lists, phone numbers, Twitter IDs, phone numbers, mobile advertising IDs and mobile app users (this is collected through conversion tracking). Continue reading

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Major Positive Impacts in Digital Advertising

Ads are an integrated part of a website, and the two work hard to serve content as fast as possible. Both work on different connections, and both are trying to show the user something quickly. As a result, new technology has been developed to speed up content delivery. Coding can deliver colors and shapes now, reducing the need for assets that bog down loading times. That puts pressure on Internet service providers to create faster connection speeds. The demand for the Web, on desktop or mobile, is surging.

Better Quality

When people click the ads on their favorite blogs, they enable editing teams to spend more time critiquing work. They enable webmasters to accept guest posts for money, which attracts writers willing to put time and effort into researching posts with scholarly resources.

Advertising dollars also fuel development in other ways. If you use an application on a mobile device to access a website, for instance, that application was made possible because that site is able to generate revenue through advertising. Subscription based models can work, but they are very rare. Even Hulu must show commercials to subscribers who have paid for their service, and the New York Times has developed a similar model. Subscriptions help fund publications, but they can’t keep the lights on forever.

Even when a publisher attempts a subscription-based model, they find themselves using ads to supplement the income brought in by subscriptions. The print industry used free editions to try to entice users, the same way blogs of today use free content.

As CEO of engage:BDR, Ted Dhanik is a technology evangelist and digital advertising expert. Ted Dhanik offers his insight on media and business growth to prominent blogs like AdAge and Venture Beat. Ted Dhanik drives innovation in digital advertising with the team at engage:BDR.