Common mistakes made with B2B paid search

B2B marketing includes several electronic marketing channels, including email marketing and content marketing. One area that B2B marketing teams have started to use recently is paid search. However, unless you are an experienced paid search marketer, there are some areas that can catch out a novice. Here is some common mistake to avoid when planning a B2B paid search campaign:

Rushing

It is not surprising to hear how failed campaigns stuck to deadlines without all of the elements of the campaign in place. Even if there is a deadline, be willing to push the date until everything is in place. Elements like landing pages, conversion tracking and links to other marketing channels are critical to the success of a PPC campaign.

Decisions

PPC is a massive industry because you can change a campaign while it is running. Another common mistake is to start making changes too early. There needs to be enough data before you make any changes. High-volume campaigns can make changes sooner than low-volume ads.

Brand

Many people think that bidding for your brand names keywords is not necessary. They expect their optimized website to show in the search results and assume that is enough. This is not optimal. When you execute a PPC campaign that includes your brand, you get better brand presence and much greater control of landing pages.

Network

There are also instances where marketers will ignore certain ad channels, networks, and tactics. Maybe it is due to an unsuccessful campaign in the past. Just remember that with PPC, everything is changing, all the time. What did not work three months ago, might work now.

How to use Chrome’s DevTools for SEO

You can spend hundreds and thousands of dollars on tools for your SEO audits. These SEO tools will fit into your workflow and automate the bulk of your every day SEO tasks. However, if spending that kind of money is not practical, Chrome itself provides one the best tools you can use for you SEO audits. Navigate to More Tools > Developer Tools to open the DevTools panel.

You can use Chrome to check the content elements of your page, even those rendered using JavaScript. This check is useful because Google can now render and index JavaScript content.

Another useful tool is to find content that is hidden using CSS. Google does not count any hidden content and if this is a good way to find any important content that is hidden.

Using the inspect option the menu, you can verify the ALT descriptions of each of the images on the page.

Check the status of HTTP headers using the Network panel of the DevTools panel. You will see any error messages, the x-robots and other tags.

Probably the most useful tool in the list if the ability to use the Device Mode to emulate any device. You can use the device changer to emulate any type of device, like a smartphone or tablet and see how the page renders for those devices.

Everyone knows that page load speed is important now. Using Chrome you can see the page load speeds on your connection and how much each element of the page contributes to that speed, making it easy to identify the bottlenecks.

Posted in SEO

Quick and easy SEO tactics

When you don’t have dedicated SEO staff, it falls on either the owner or the webmaster to look after optimization. Fortunately, it does not take massive SEO campaigns to see benefits. Most businesses have done almost nothing regarding SEO, and for those, there is plenty of low hanging fruit. Here are some quick and easy tactics you can use to give your business a boost online:

Google My Business – This is something that most businesses ignore and could be a competitive advantage for those that sign up. Google My Business is where you edit the details and provide images for your business listing online. Many businesses do not even have operating hours posted online.

Update profile – If you do have a profile on Google My Business, take the time to ensure that all the information is current. Addresses, opening times, days and branding can change over time. Keep updating all the information regularly.

Google Search Console – Another wasted opportunity for those that do not use the data from the console. You can get a lot of useful data about your domain at no cost, directly from Google. Inbound links, index status, and crawl errors are just some of the data you can get about your sites and domains.

Site Speed – The loading speed of pages has a bearing on how well your pages rank. There are plenty of tools (including Google’s) that can tell you what the page load speed of your site. If you do have speed issues, you can fix them quite easily.

Posted in SEO

TheDirty Comes Clean With Their New Site Overhaul

Summary: TheDirty.com is no longer a personal review site, but rather a celebrity gossip hub. Could this change bring peace of mind to former harassment victims?

According to Nik Richie, the founder of The Dirty, major changes are currently underway as the site no longer features anonymous cyberbullying comments. Prior this development, the site was notorious for featuring anger-laced rants towards former lovers, friends, and even random individuals that have no relation to them. And, to make matters worse, photos were even uploaded to add fuel to the fire. Many of the victims weren’t even aware that they’ve gone viral until they received backlash from the community.

What Sparked the Change?

After listening to Melania Trump’s speech regarding her stance on cyberbullying, Richie claimed he had a sudden change of heart. When Radar Online reached out to Richie, he responded with, “For ten years I created a massive following giving people the opportunity to voice and submit as a third party. It wasn’t until I watched Melania Trump’s speech and her stance on cyberbullying. I asked myself as a father am I doing what’s right for my family or this country. I looked in the mirror and had my wake up call. Am I part of the problem or solution? I am the problem.”

The defamation-laced website is no stranger to controversy, as it has gone through its fair share of criticism in the past. Victims of cyberbullying had their lives drastically changed by a simple post. And, with millions of eyes scanning the site on a daily basis, it would be hard to hide your personal information after being exposed. While it’s fair to say that Richie has fulfilled his end of the deal, it remains to be seen how the public will react to this drastic change. Do they recognize it as admirable, or is it just smoke and mirrors?


Article written by ReputationStars.com. Looking for a RipOffReport removal service that actually provides results? Contact ReputationStars.com and see how they can turn your Internet identity around.

Google’s Trying to Solve the Fake News Problem

Fake news is a big problem for Google, and it’s also a major issue for Facebook users as well. The challenge is how to deal with it. How can we teach an algorithm to sort fact from fiction? Project Owl is Google’s attempt at trying to hit fake news where it hurts.

Fake news spreads thanks to signals from friends and family. A friend or family member likes an article, or searches for a topic, and it becomes part of your bubble too. The new update aims to try and tackle the problem of search by addressing Google’s autocomplete feature.

How the Owl Works

When users enter a term into Google’s search engine, or Chrome search bar, a new form will allow them to offer feedback on the suggested terms. This way, if a suggested term is offensive or fake, users have more power to let Google know about it. It won’t remove the term from search immediately, but it does send a signal to Google that something is wrong or off.

Autocomplete Problems

Celebrity hoax deaths have become a popular Internet prank because they are easy to spread. Users just need to convince other users to search for a celebrity’s death enough, and the rumor spirals out of control. Autocomplete is trying to be helpful, but instead it’s contributing to a raging firestorm.

Now, the community will have more tools to police itself. It’s hoped that Google will be able to offer a much higher quality search experience.


Bio: Submit Express, founded by Pierre Zarokian in 1998, is dedicated to helping businesses achieve their best rankings online.

Posted in SEO

Examples uses of SEO tools

Article Written by : Host Edition

There are so many applications and tools available in the SEO space that it is difficult to figure out what you can do with each tool. There are several industry professionals that give a list of each tool they use. However, the problem is, none of them will tell you what you can do with each tool. Here is a list of some of the tasks you can accomplish with many of the paid SEO tools available today:

Duplicate content

Looking for duplicate content on your website, or others are as simple as using Copyscape with each of your articles. What if you had thousands of pages? Checking an entire site is one area where a tool can speed up the process and save days of work.

Redirects

It is crucial to get a handle on all the redirects of a website. One small mistake can seriously affect the ranking of other pages. Once again a tool can aggregate all that information in one place. You can establish a baseline and then compare against that to make sure that there are no unauthorized changes.

Meta tags

Meta tags are still important. Use a tool and figure out which titles and descriptions lack length or content and fix them.

Log analysis

Very few people analyze web server logs. Instead, they look at Google crawl stats. However, if you use a good log analysis tool, you will be able to spot crawl issues before it appears on the search console. You might even be able to fix the issue before the next crawl.

The basics of gated and ungated content

Article Written by : Quadra Design

Gated content is when we ask a visitor for something, like an email address or to fill a form, before allowing access to certain content. You will come across this all over the web, with lots of content behind walls of some form. The gated content is easy to identify, with a button that says “Download Now” or something similar. According to Starfleet Media, respondents to a survey said that they keep 80% of their content gated. The question is, should content be gated?

Supporters of gated content say that it helps generate sales leads, reflects the value of the content and filters out those who are just browsing. This is a common argument many make against
people’s expectation that everything on the internet should come free.

There are those that do not think any content should be gated. They reason that by doing you build trust with prospects and viewers, remove road blocks for consumers and as a side effect will improve SEO.

Then there is the question of what should and should not be gated. Examples of content that could and should be gated are: webinars, demos, live content, white papers, downloadable books, quotes, newsletters, etc. On the other hand content like blogs, videos, podcasts, tips, infographics and archives.

Ultimately, the decision of what to gate and when will depend on the vertical, the content in question and the marketing plan. Regardless, it is a tool that can and should be used to further market the brand.

Machinery and equipment for your Gelato

Written by Gelato Products

Gelato makers will often be looking out for good quality suppliers to supply wafers, cones, and gelato cups. However, making gelato also requires some equipment to ensure that gelato makers can make good quality gelato. Here is a list of items required for gelato production.

Pasteurizing Machine – It is important to invest in a pasteurizing machine, to produce gelato that is safe and hygienic.

Batch freezer – This stage involves the mixture turning from liquid to solid. The freezer will blend the mixture pushing air through it. The process will make the gelato consistent and creamy.

Blast chillers – It is important to follow batch freezing with blast chilling to freeze the product. A good quality blast chiller should reach temperatures as low as -35°C.

Making, storing and presenting gelato –Once the gelato is made it should be kept in refrigerators. There are two main methods of storage, and they are cabinets and counters (tub units and showcases).

Refrigerator cabinets – A good refrigerator should be set to above or below zero temperature, depending on the temperature outside and the amount of stock inside.

Products for serving gelato – To serve your gelato you will need tasting spoons, plastic yogurt spoons, bowls, tubs, cones, and napkins.

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Gelato Products is one of the premier Los Angeles wholesale frozen yogurt suppliers of gelato cups and spoons and other products for Gelateria owners.

 

The most counter-intuitive SEO facts

Article Written by : SEO Web Online

With the hundreds and thousands of SEO websites and tips online, most online marketers elect to follow gut feel and guesses to avoid confusion from too many competing ideas. What is even worse are the thousands of case studies showing how a single tactic changed the fortunes of a website. However, there are some SEO truths that seem counter-intuitive, here are some of the more popular ones:

Content promotion

One of the most counter-intuitive facts that exists between marketing and content promotion is that content promotion is more important than the content. People talk about how “all you need is good content” when the truth is that without a similar or greater effort in the promotion, nobody will ever get to see the article. The phrase “content is king”  exemplifies this problem.

More content

Another one that is counter-intuitive is that when it comes to content, less is more. Too many believe the myth that You need to create content on a regular basis to rank better. To that end, some sites will create hundreds of articles when they should doing an audit and cleaning up. There are blogs that get millions of visitors posting just once a month. Quality and promotion are the keys.

SEO

Probably the most counter-intuitive truth about SEO is that not everyone needs it. There are sites and business categories that do need it. At the same time, there are sites, categories, and niches that would gain more from putting that money into promotion and other outlets.

 

Google Ranking system

Google’s top three ranking factors

Article Written by : Web Marketing Tutorials

An entire an industry has been built on ranking better on Google. For years, every SEO professional has speculated and theorized as to what matters most to ranking well. Is it the number of links? Is it the anchor text? Well, for the first time, we actually know the top three ranking factors and it came from Google itself.

Google previously revealed that RankBrain was the third most important ranking factor. At the time, however, nobody would say what the first two were. Until now. In a Q&A, Andrey Lipattsev, a Search Quality Senior Strategist at Google said the following: “I can tell you what they are. It is content. And its links pointing to your site.” He did not elaborate which one was more important, but we have the top three now.

LINKS

Many SEO professionals still rate links above content. Mostly due to Google’s own patent filings. In addition, links are still the best indicator of what others consider good content. More links from authoritative sources will lead to higher rankings. There is no evidence that a well-written article will outrank a well-linked one.

CONTENT

There is a high likelihood that content and links work well together as ranking factors. It is not difficult to imagine that the content score is a way to differentiate similarly authoritative sites.

RANKBRAIN

RankBrain is a machine learning-based system that identifies similar keywords and serves the results from the better one. The easiest way to understand this is to think of two searches. One is a long tail search and the other is a normal two-word search. RankBrain identifies which major keyword phrase should be shown for which other combination of keywords.