Getting visitors to buy a post-purchase upsell

Upselling is one of the many tricks that e-commerce websites use to sell more goods and services. It is basically getting the customer to make a purchase or take an action that they did not initially plan on. This is usually done by offering the customer added value by making them aware of a product that is complementary to what they are purchasing. The post-purchase upsell is done after the initial transaction has completed. There are several ways that this can be achieved:

The first is to offer an upgrade after the checkout has been completed. This is popular for subscription services. As soon as the visitor has successfully signed up for the package, a popup box on exit would offer an upgrade to the next level, at a lower cost than advertised.

The next is to offer add-ons. In this case, an offer is made to augment the order with additional items. As an example, let’s say that the shopper purchased a razor. After checkout, an offer is made to add items such as razor cartridges, shaving foam, aftershave etc. to the same completed order. This becomes more attractive if there is no additional shipping charge.

Another method is to upsell the same product that was sold but at a slightly discounted rate. In this offer, the shopper is shown the same product they just purchased. They are given the option to purchase more of the same, for example, they can buy two more for the price of one. Some sites have seen an increase of as much as 20% with this tactic.

The advantage to any of these methods is that the original transaction is complete and as a result, is not at risk.

Why You Should Incorporate Strategy with Email Images

Placing images within an email has been widely debated by many marketing departments. On one hand you have marketers that think the heavy use of images take away from the marketing scheme, while other believe it enhanced the brand for aesthetic purposes.

How Images Benefit Product Performance

Images will sell your products. If you read a product description, you’re less inclined to buy it without seeing a visual first. The same can be said for when it comes to emails. Images are a critical part of marketing your service or product, and will benefit your email’s performance. Continue reading

Promotional Marketing Strategies In This Day and Age

Publicity is only one positive factor that comes out of using promotional marketing.

The use of promotional marketing strategies in today’s competitive business world has proven to have a long-lasting effect on the consumer. They essentially increase the awareness of a company’s product through designed outreach. This can come in forms like product samples, free trials, or even a free item.

The Goals of Promotional Marketing

By raising awareness about a product or service, there will be a general increase in its appeal factor. This favors the company as there is a higher chance to close out the deal. Additionally, this strategy works for both new and existing customers.

Steve Doctrow, Executive Vice President of Rogers & Cowan, has over two decades of experience in marketing, publicity, and promotions. He explains that innovation and growing business relationships are key aspects to successful marketing campaigns.

Realistic Examples

If you’re offering a customer additional benefits on top of their standard purchase, you’re utilizing promotional marketing – simple, right? Now, in order for this strategy to go above and beyond, a company needs to think outside the box.

For instance, a pizza restaurant will advertise via TV commercial to expose themselves to the public. After starting off with a jingle and a call to action, they’re going to incorporate promotions that offer something extra and encouraging to the consumer, like a free dessert when they purchase a dinner combo. That “free” item is emphasized to draw customers to their restaurant and is utilizing promotional marketing strategy.