In 2013 Google launched its Hummingbird update to the search engine’s algorithm. With the launch, Google began a transition to a focus on topics and entities from keywords. Moving towards topics and entities led to less emphasis on keyword research. However, there is still a lot of value that an organization can gain. Here are few:
Dominating a niche
Websites that serve a specific niche will find keyword research useful. There is no better way to cover every single angle of a topic than using keyword research to surface all possible permutations of each keyword phrase. There is no better tool to get topic ideas for writing exhaustive blog posts.
A lot of questions get ignored during keyword research due to the low search volume. However, there is still a large audience for answers to a lot of these questions, and Google does a good job of associating similar questions with an answer.
Use keyword research to expand the breadth and depth of your content. Do not rewrite your posts unless it requires some form of correction. Look at how people search for the same topics now and expand your posts to cover the new phrases.
Improve site navigation
The words people use to describe something can change over time. Look at how people search and change the anchor text links in your navigation to make them more relevant in this day and age. People look for words they use when describing something, if they don’t find it, they will go elsewhere.
You can spend hundreds and thousands of dollars on tools for your SEO audits. These SEO tools will fit into your workflow and automate the bulk of your every day SEO tasks. However, if spending that kind of money is not practical, Chrome itself provides one the best tools you can use for you SEO audits. Navigate to More Tools > Developer Tools to open the DevTools panel.
Another useful tool is to find content that is hidden using CSS. Google does not count any hidden content and if this is a good way to find any important content that is hidden.
Using the inspect option the menu, you can verify the ALT descriptions of each of the images on the page.
Check the status of HTTP headers using the Network panel of the DevTools panel. You will see any error messages, the x-robots and other tags.
Probably the most useful tool in the list if the ability to use the Device Mode to emulate any device. You can use the device changer to emulate any type of device, like a smartphone or tablet and see how the page renders for those devices.
Everyone knows that page load speed is important now. Using Chrome you can see the page load speeds on your connection and how much each element of the page contributes to that speed, making it easy to identify the bottlenecks.
When you don’t have dedicated SEO staff, it falls on either the owner or the webmaster to look after optimization. Fortunately, it does not take massive SEO campaigns to see benefits. Most businesses have done almost nothing regarding SEO, and for those, there is plenty of low hanging fruit. Here are some quick and easy tactics you can use to give your business a boost online:
Google My Business – This is something that most businesses ignore and could be a competitive advantage for those that sign up. Google My Business is where you edit the details and provide images for your business listing online. Many businesses do not even have operating hours posted online.
Update profile – If you do have a profile on Google My Business, take the time to ensure that all the information is current. Addresses, opening times, days and branding can change over time. Keep updating all the information regularly.
Google Search Console – Another wasted opportunity for those that do not use the data from the console. You can get a lot of useful data about your domain at no cost, directly from Google. Inbound links, index status, and crawl errors are just some of the data you can get about your sites and domains.
Site Speed – The loading speed of pages has a bearing on how well your pages rank. There are plenty of tools (including Google’s) that can tell you what the page load speed of your site. If you do have speed issues, you can fix them quite easily.
Summary: TheDirty.com is no longer a personal review site, but rather a celebrity gossip hub. Could this change bring peace of mind to former harassment victims?
According to Nik Richie, the founder of The Dirty, major changes are currently underway as the site no longer features anonymous cyberbullying comments. Prior this development, the site was notorious for featuring anger-laced rants towards former lovers, friends, and even random individuals that have no relation to them. And, to make matters worse, photos were even uploaded to add fuel to the fire. Many of the victims weren’t even aware that they’ve gone viral until they received backlash from the community.
What Sparked the Change?
After listening to Melania Trump’s speech regarding her stance on cyberbullying, Richie claimed he had a sudden change of heart. When Radar Online reached out to Richie, he responded with, “For ten years I created a massive following giving people the opportunity to voice and submit as a third party. It wasn’t until I watched Melania Trump’s speech and her stance on cyberbullying. I asked myself as a father am I doing what’s right for my family or this country. I looked in the mirror and had my wake up call. Am I part of the problem or solution? I am the problem.”
The defamation-laced website is no stranger to controversy, as it has gone through its fair share of criticism in the past. Victims of cyberbullying had their lives drastically changed by a simple post. And, with millions of eyes scanning the site on a daily basis, it would be hard to hide your personal information after being exposed. While it’s fair to say that Richie has fulfilled his end of the deal, it remains to be seen how the public will react to this drastic change. Do they recognize it as admirable, or is it just smoke and mirrors?
Article written by ReputationStars.com. Looking for a RipOffReport removal service that actually provides results? Contact ReputationStars.com and see how they can turn your Internet identity around.
Fake news is a big problem for Google, and it’s also a major issue for Facebook users as well. The challenge is how to deal with it. How can we teach an algorithm to sort fact from fiction? Project Owl is Google’s attempt at trying to hit fake news where it hurts.
Fake news spreads thanks to signals from friends and family. A friend or family member likes an article, or searches for a topic, and it becomes part of your bubble too. The new update aims to try and tackle the problem of search by addressing Google’s autocomplete feature.
How the Owl Works
When users enter a term into Google’s search engine, or Chrome search bar, a new form will allow them to offer feedback on the suggested terms. This way, if a suggested term is offensive or fake, users have more power to let Google know about it. It won’t remove the term from search immediately, but it does send a signal to Google that something is wrong or off.
Celebrity hoax deaths have become a popular Internet prank because they are easy to spread. Users just need to convince other users to search for a celebrity’s death enough, and the rumor spirals out of control. Autocomplete is trying to be helpful, but instead it’s contributing to a raging firestorm.
Now, the community will have more tools to police itself. It’s hoped that Google will be able to offer a much higher quality search experience.
Bio: Submit Express, founded by Pierre Zarokian in 1998, is dedicated to helping businesses achieve their best rankings online.
Article Written by : Quadra Design
Gated content is when we ask a visitor for something, like an email address or to fill a form, before allowing access to certain content. You will come across this all over the web, with lots of content behind walls of some form. The gated content is easy to identify, with a button that says “Download Now” or something similar. According to Starfleet Media, respondents to a survey said that they keep 80% of their content gated. The question is, should content be gated?
Supporters of gated content say that it helps generate sales leads, reflects the value of the content and filters out those who are just browsing. This is a common argument many make against
people’s expectation that everything on the internet should come free.
There are those that do not think any content should be gated. They reason that by doing you build trust with prospects and viewers, remove road blocks for consumers and as a side effect will improve SEO.
Then there is the question of what should and should not be gated. Examples of content that could and should be gated are: webinars, demos, live content, white papers, downloadable books, quotes, newsletters, etc. On the other hand content like blogs, videos, podcasts, tips, infographics and archives.
Ultimately, the decision of what to gate and when will depend on the vertical, the content in question and the marketing plan. Regardless, it is a tool that can and should be used to further market the brand.
Written by Gelato Products
Gelato makers will often be looking out for good quality suppliers to supply wafers, cones, and gelato cups. However, making gelato also requires some equipment to ensure that gelato makers can make good quality gelato. Here is a list of items required for gelato production.
Pasteurizing Machine – It is important to invest in a pasteurizing machine, to produce gelato that is safe and hygienic.
Batch freezer – This stage involves the mixture turning from liquid to solid. The freezer will blend the mixture pushing air through it. The process will make the gelato consistent and creamy.
Blast chillers – It is important to follow batch freezing with blast chilling to freeze the product. A good quality blast chiller should reach temperatures as low as -35°C.
Making, storing and presenting gelato –Once the gelato is made it should be kept in refrigerators. There are two main methods of storage, and they are cabinets and counters (tub units and showcases).
Refrigerator cabinets – A good refrigerator should be set to above or below zero temperature, depending on the temperature outside and the amount of stock inside.
Products for serving gelato – To serve your gelato you will need tasting spoons, plastic yogurt spoons, bowls, tubs, cones, and napkins.
Gelato Products is one of the premier Los Angeles wholesale frozen yogurt suppliers of gelato cups and spoons and other products for Gelateria owners.
Article Written by : SEO Web Online
With the hundreds and thousands of SEO websites and tips online, most online marketers elect to follow gut feel and guesses to avoid confusion from too many competing ideas. What is even worse are the thousands of case studies showing how a single tactic changed the fortunes of a website. However, there are some SEO truths that seem counter-intuitive, here are some of the more popular ones:
One of the most counter-intuitive facts that exists between marketing and content promotion is that content promotion is more important than the content. People talk about how “all you need is good content” when the truth is that without a similar or greater effort in the promotion, nobody will ever get to see the article. The phrase “content is king” exemplifies this problem.
Another one that is counter-intuitive is that when it comes to content, less is more. Too many believe the myth that You need to create content on a regular basis to rank better. To that end, some sites will create hundreds of articles when they should doing an audit and cleaning up. There are blogs that get millions of visitors posting just once a month. Quality and promotion are the keys.
Probably the most counter-intuitive truth about SEO is that not everyone needs it. There are sites and business categories that do need it. At the same time, there are sites, categories, and niches that would gain more from putting that money into promotion and other outlets.
Article Written by : Web Marketing Tutorials
An entire an industry has been built on ranking better on Google. For years, every SEO professional has speculated and theorized as to what matters most to ranking well. Is it the number of links? Is it the anchor text? Well, for the first time, we actually know the top three ranking factors and it came from Google itself.
Google previously revealed that RankBrain was the third most important ranking factor. At the time, however, nobody would say what the first two were. Until now. In a Q&A, Andrey Lipattsev, a Search Quality Senior Strategist at Google said the following: “I can tell you what they are. It is content. And its links pointing to your site.” He did not elaborate which one was more important, but we have the top three now.
Many SEO professionals still rate links above content. Mostly due to Google’s own patent filings. In addition, links are still the best indicator of what others consider good content. More links from authoritative sources will lead to higher rankings. There is no evidence that a well-written article will outrank a well-linked one.
There is a high likelihood that content and links work well together as ranking factors. It is not difficult to imagine that the content score is a way to differentiate similarly authoritative sites.
RankBrain is a machine learning-based system that identifies similar keywords and serves the results from the better one. The easiest way to understand this is to think of two searches. One is a long tail search and the other is a normal two-word search. RankBrain identifies which major keyword phrase should be shown for which other combination of keywords.
Article Written by : WSX Hosting
There are many different ways to promote revenue growth. There are strategies related to price increases, customer segmentation etc. The one strategy that can be automated the easiest is an email campaign. Here are a few set-it-and-forget-it email strategies that can be used to good effect:
According to the Baymard Institute, the average shopping cart abandonment rate is 68%. That is a lot of opportunity for regaining lost sales. Often the cart is abandoned due to other issues and is simply forgotten. A simple reminder email can have the customer back on the purchase process before they go elsewhere for the purchase.
Last day email
When running a sale or discount period, make sure to send an email reminder on the last day of the offer. The urgency of the ending special offer can motivate the customer to make a purchase. The reminder email causes them to make a decision quickly.
Upgrade reminder emails actually work when converting free users to paid users. Even when users sign up for a free trial, there is a sense of ownership. A reminder email that the trial period is ending triggers a loss-aversion that makes them want to sign up for the higher-tier in order not to lose access to the service.
Back in stock
The system should be set up that if a customer viewed an out-of-stock product, that they should get an email as soon as the product is back in stock. Research has shown that there is a 22% increase in sales when back-in-stock emails are utilized.