Segmentation 101

Segmentation is the process of grouping visitors to a website. Once the different segments have been identified and the traffic has been grouped then campaigns can be run targeting different segments. There are limitations here. The targeting is done at the group level, not at the individual. Although a custom first name and last name is used in such campaigns there is no reliable mechanism to individually target people. The good news is that with the level of segmentation that is in use, the visitors will feel more valued due to the targeting of their interests. Here are a few examples of segmentation:

First-time visitors and returning customers

In order to make first-time visitors into customers, a discount code could be offered as a popup as soon as they arrive or browse product pages. At the same time, you do not want to offer the same code to a customer who has already completed the first purchase any maybe used the very same discount code.

Early stage and late stage visitors

Again, offers can be made to visitors who are in the early stage of purchase such as placing items in the cart. While someone in the later stages of checking out might be offered a different incentive to continue. These two stages can also be sent different reminders if there was some form of abandonment.

Subscribers

This segmentation is to provide subscribers with special offers and incentives which we do not want to offer to non-members and casual visitors.

Learn More about the 2017 Search and Reputation Management Marketing Trends

Recently, Pierre Zarokian of Submit Express sat down with DealCrunch writer Sean Garrity to look at some of the big trends coming to Internet marketing in 2017. Since 1998, Submit Express has helped thousands of businesses improve their reputation and search engine rankings online.

In this brief guide, you’ll learn which trends will bring the biggest impact to your efforts throughout the new year.

Reviews

The importance of reviews cannot be understated. Reviews directly affect your search engine standing, and have a huge impact on what potential customers think about you before they come to your store. Restaurants and retailers stand to gain the most from having a positive review score in Google, but really anyone benefits.

Zarokian’s approach is twofold: monitor reviews, looking for (and addressing) negatives and promoting positives, while creating your own feedback loop. This way, you control the flow of information on your Yelp page, and you’re better equipped to handle challenges as they occur. Customers will think it’s better to use your system since the feedback goes directly to you.

Search Marketing

Submit Express also utilizes SEO, but it doesn’t just mean search anymore. Zarokian’s team performs a full site audit, updates your content and then performs offsite work to help improve your site’s standing in search. This can include pitching to unique blogs to host content about you, or working on social media to improve your follower count.

Mobile optimization is another important component to 2017, as more and more of your customers switch to mobile devices to find stores in their local area.

Final Thoughts

Local search, and local businesses, can gain a lot in 2017. If you’re savvy, and you can stay on top of Google’s changes, you can improve your ranking and get better reviews.

Getting visitors to buy a post-purchase upsell

Upselling is one of the many tricks that e-commerce websites use to sell more goods and services. It is basically getting the customer to make a purchase or take an action that they did not initially plan on. This is usually done by offering the customer added value by making them aware of a product that is complementary to what they are purchasing. The post-purchase upsell is done after the initial transaction has completed. There are several ways that this can be achieved:

The first is to offer an upgrade after the checkout has been completed. This is popular for subscription services. As soon as the visitor has successfully signed up for the package, a popup box on exit would offer an upgrade to the next level, at a lower cost than advertised.

The next is to offer add-ons. In this case, an offer is made to augment the order with additional items. As an example, let’s say that the shopper purchased a razor. After checkout, an offer is made to add items such as razor cartridges, shaving foam, aftershave etc. to the same completed order. This becomes more attractive if there is no additional shipping charge.

Another method is to upsell the same product that was sold but at a slightly discounted rate. In this offer, the shopper is shown the same product they just purchased. They are given the option to purchase more of the same, for example, they can buy two more for the price of one. Some sites have seen an increase of as much as 20% with this tactic.

The advantage to any of these methods is that the original transaction is complete and as a result, is not at risk.

What is on page SEO

When it comes to improving the search engine rankings of your pages, there is something that you can do before you call in an SEO consultant. It is called on page SEO. On page SEO is the process of optimizing individual web pages on your site to be more relevant to search engines. The changes are done to the source code and the content on the page.

The changes done at source code level involve tags. Meta Tags used to determine what the search engines found on your page. This was before entire pages were spidered and included in search. At this moment in time, the importance to ranking from the Meta Tags are limited but they can still play a part in getting additional traffic. The Meta Description is the description that search engines like Google used to display as the snippet below the title. The same goes for the Meta Title, as it is the first thing users see when your page comes up in a listing. The more interesting and attractive those are, the more clicks you will get. The more clicks you get, the more relevant your page will seem to Google.

Content, on the other hand, is all about relevance. How relevant is your page to the query? You might already be ranking well for the page but improving the relevance of the content could improve that further. You can do this by including more keywords, more relevant keywords within the text. In addition, titles, headings, and subheadings should also be relevant.

Just doing these two simple fixes on as many pages as possible will improve your search engine rankings.

Posted in SEO

Where to Learn About iPhone App Development

If you are interested in joining the legions of iPhone app developers across Los Angeles, then you will need app development expertise. Fortunately, there are a number of iPhone app development tools and tutorials to choose from.

First, you will need to learn Swift. Swift is open source code that supports pretty much everything Apple and you don’t even have to be in the Bay area to learn it. App development in Los Angeles is simple; access Apple’s iOS developer library and get started right away. The site is easy to navigate and you can jump from section to section depending on your experience level. You will learn about UI and tables and move into developing your own apps.

If you check in with other developers,you will likely find that their preferred tutorials include Appcoda and Coursera. But, for those with absolutely no programming experience, sites like Code With Chris are helpful. You can even view other student’s work and engage with fellow students in the site’s community section. Of course, if you are looking for free options then you might want to head over to Khan Academy.

When it comes to the best value, sites like Lynda.com let you access a broad range of tutorials across different topics for a flat fee. Since Lynda.com is well-recognized, achieving a skill or certification from the site puts you in a position to work for an iPhone app development company in Los Angeles.


Halcyon Innovation specializes in app development for Los Angeles-based companies, as well as national corporations looking to boost engagement through mobile technology.

The basics of inbound marketing

Inbound marketing is currently the most effective way of marketing your company online. In the past, during the early days of the internet, marketing was essentially about getting the attention of potential customers and hoping for purchasing decisions made in your favor. This involved buying ads and email lists etc and then waiting to see how these converted.

Inbound marketing focuses on creating quality content that aligns with your customers interests and yours. This will bring the customer to you. Most importantly it will bring the right customers that you can more readily convert and keep happy over time.

So how do you attract these customers?

Here are four ways to get customers to your content:

Blogging

It all starts with blogging. The plan is to create high quality content that your target market will be looking for that is aligned with your products.

SEO

Search engines are how most customers will find you. A proper SEO campaign will be needed to get your pages found. The right content will also help here as it will attract organic links.

Pages

The look and feel of your website needs to be on point. The design of a website, color schemes can all play into how a visitor responds to your message and products. The better the design and more that it is aligned to the image that you want to project, the more potential sales.

Social

The great thing about the social networking era is that the best content often can be popularized without much of a history. Once they respond and share your content online, proper engagement here will be very valuable to building the right brand image.

What cannot be a in a background report?

Written by Tenant Screening Services, LLC

3One primary concern for candidates that are about to undergo some form of background checks is mistakes from the past. For a lot of people, one mistake in their past should not affect their employability in the present. Fortunately there are limits to what information is available about someone after a certain period of time.

The first limit is from the The federal Fair Credit Reporting Act, which sets national standards for background checks. These background checks are called a consumer report and have the same disclosure standards set for credit checks. Here are the limits for the following:

Bankruptcies after 10 years.
Civil suits, civil judgments, and records of arrest, from date of entry, after seven years.
Paid tax liens after seven years.
Accounts placed for collection after seven years.
Any other negative information (except criminal convictions) after seven years.

One important thing to note is that these limits, and those set for background checks apply to outside organizations. These are the companies that conduct the background checks for clients. These limits do not apply to a company doing in-house pre employment checks.

With the exception of criminal convictions, which are available indefinitely, the above information will only be available for the stated period.

Tenant Screening Services, LLC provides variety of background checks and services for landlords and employer. Get an criminal background check for employment before your next hire.

 

Why You Should Incorporate Strategy with Email Images

Placing images within an email has been widely debated by many marketing departments. On one hand you have marketers that think the heavy use of images take away from the marketing scheme, while other believe it enhanced the brand for aesthetic purposes.

How Images Benefit Product Performance

Images will sell your products. If you read a product description, you’re less inclined to buy it without seeing a visual first. The same can be said for when it comes to emails. Images are a critical part of marketing your service or product, and will benefit your email’s performance. Continue reading

Why Email Still Remains A Trusted Marketing Platform

Contrary to what you might think and believe, email isn’t dead. Businesses still thrive on the capabilities of email and continue to do so even in today’s competitive market. Known as being one of the most direct forms of communication, email provides a business with unlimited ways to reach out to their customer base. Even the largest of companies still utilize email as a platform for both networking purposes and to generate leads.

Customer Retention

While social media has been proven to drive traffic to websites, one important aspect that many businesses overlook is the fact that once you bring in the customers, you’re going to have retain them. Email is the ideal way to stay in contact with your consumer base. It also grants a business the ability to consult with the client one-on-one, maintain privacy and allow for a back-and-forth conversation to occur. Continue reading

What makes up a good link strategy

Since the very beginning of the internet search engines have been the gateway to new and interesting content for people browsing the internet. Search engines provide links in rank of popularity and importance. It is important for companies to utilize a search engine optimization agency to help build their brand and draw more customers to their products. These companies exist to increase the popularity of their clients by using specific keywords and phrases to make their websites appear higher up on search engines and appear in a broader range of searches than was originally possible. Continue reading