Video ads are going to be major players in online marketing in 2015. With Twitter working on a full release of the Promoted Ads feature. Emulating Vine, Instagram is now allowing the automatic loop of videos in user streams.
This change was recently rolled out in Android and iOS updates. This new feature means that a user who remains on a video page on the Instagram app will see the video replayed on their stream. Instagram is working on launching a version of this feature for web users as well as in embedded posts on other websites. This has been confirmed by an Instagram spokesperson. Continue reading →
Facebook makes use of a blend of relevance scoring and bid price in order to determine which ads to propose, much in the same way that Google does. As from February 2015, the social networking giant is going to share their relevance scores (RS) to marketers. This initiative aims to encourage advertisers to work on improving the relevance and quality of their ads.
With the RS, Facebook is striving to provide targeted ads to its users. By exposing the relevance scores, Facebook is hoping to strike a win-win-win situation, where the marketers, Facebook users and the company itself would be able to benefit from better targeted ads. Continue reading →
2015 presents new challenges for businesses, especially on the web. With the rising use of mobile devices compared to all other devices, the target audience has changed. SEO has specifically gotten much tougher, specially with the new Google algorithms in the past 3 years. Google is purposely making hard for sites to rank better with SEO, mainly to cut down spam, but many legit sites are having trouble getting rankings. The following strategies might help you boost your SEO initiatives in 2015. Continue reading →
Make your shop stand out with branding and custom-printed materials.
Own an ice cream shop but still serving customers with bland, lifeless utensils? This may be an area where you could great improve your customer’s experience without breaking the bank. Here are a few ideas how stocking customized cups and spoons can help your shop to stand out from the crowd.
It is much more exciting to eat with colorful cups and spoons rather than the cheap mass produced white utensils. While you mass produced white plastic spoons may be cheaper, they may not be built strong enough and break in a thick frozen product like ice cream. Specifically ordering a variety of colors of ice cream spoons is typically the safest bet to ensure that nothing can come between your customer and their treat.
If you’re ordering ice cream cups in bulk, you can also usually find a supplier that will personalize them for you. You can do almost anything. Imprinting your logo on the cup is pretty standard, and adding a unique design to the dishes the ice cream is served in will really help you stand out. The sky, and your imagination, are the only limits.
Ordering quality ice cream shop supplies that can’t be found anywhere else can also really give your business a professional look. This will help to improve your customer’s experience and hopefully make them want to return to treat themselves with you again.
Gelato Products offers the lowest prices on ice cream shop supplies, and free shipping within the United States.