TheDirty Comes Clean With Their New Site Overhaul

Summary: is no longer a personal review site, but rather a celebrity gossip hub. Could this change bring peace of mind to former harassment victims?

According to Nik Richie, the founder of The Dirty, major changes are currently underway as the site no longer features anonymous cyberbullying comments. Prior this development, the site was notorious for featuring anger-laced rants towards former lovers, friends, and even random individuals that have no relation to them. And, to make matters worse, photos were even uploaded to add fuel to the fire. Many of the victims weren’t even aware that they’ve gone viral until they received backlash from the community.

What Sparked the Change?

After listening to Melania Trump’s speech regarding her stance on cyberbullying, Richie claimed he had a sudden change of heart. When Radar Online reached out to Richie, he responded with, “For ten years I created a massive following giving people the opportunity to voice and submit as a third party. It wasn’t until I watched Melania Trump’s speech and her stance on cyberbullying. I asked myself as a father am I doing what’s right for my family or this country. I looked in the mirror and had my wake up call. Am I part of the problem or solution? I am the problem.”

The defamation-laced website is no stranger to controversy, as it has gone through its fair share of criticism in the past. Victims of cyberbullying had their lives drastically changed by a simple post. And, with millions of eyes scanning the site on a daily basis, it would be hard to hide your personal information after being exposed. While it’s fair to say that Richie has fulfilled his end of the deal, it remains to be seen how the public will react to this drastic change. Do they recognize it as admirable, or is it just smoke and mirrors?

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Learn More about the 2017 Search and Reputation Management Marketing Trends

Recently, Pierre Zarokian of Submit Express sat down with DealCrunch writer Sean Garrity to look at some of the big trends coming to Internet marketing in 2017. Since 1998, Submit Express has helped thousands of businesses improve their reputation and search engine rankings online.

In this brief guide, you’ll learn which trends will bring the biggest impact to your efforts throughout the new year.


The importance of reviews cannot be understated. Reviews directly affect your search engine standing, and have a huge impact on what potential customers think about you before they come to your store. Restaurants and retailers stand to gain the most from having a positive review score in Google, but really anyone benefits.

Zarokian’s approach is twofold: monitor reviews, looking for (and addressing) negatives and promoting positives, while creating your own feedback loop. This way, you control the flow of information on your Yelp page, and you’re better equipped to handle challenges as they occur. Customers will think it’s better to use your system since the feedback goes directly to you.

Search Marketing

Submit Express also utilizes SEO, but it doesn’t just mean search anymore. Zarokian’s team performs a full site audit, updates your content and then performs offsite work to help improve your site’s standing in search. This can include pitching to unique blogs to host content about you, or working on social media to improve your follower count.

Mobile optimization is another important component to 2017, as more and more of your customers switch to mobile devices to find stores in their local area.

Final Thoughts

Local search, and local businesses, can gain a lot in 2017. If you’re savvy, and you can stay on top of Google’s changes, you can improve your ranking and get better reviews.

How to Improve Your Yelp Reviews

By Pierre Zarokian from RepEngage

The secret is out: Yelp is not the bastion of honesty that it once was. Countless businesses are finding themselves at the mercy of Yelp reviews that may or may not have any authenticity to them. The system is open to gaming, and Yelp can control your ratings by rearranging reviews. If you’re one of the many businesses hanging up on Yelp sales calls while watching your ratings plummet, read on for some valuable insider tips to improve your image.
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