The best way to rank up on Google’s search engine is through quality content. The content should principally provide visitors with useful information. The content might either be informative, such as an in-depth answer to a specific question or a tutorial. It might also be interesting information that will trigger social sharing and positive feedbacks.
In brief, the content would need to serve a purpose to potential site visitors. Google uses factors such as the time spent by the user on the site or the number of clicks to determine the quality of the content. Websites offering such quality content benefit from a higher page ranking on Google as they are judged to be useful. For this, Google makes use of algorithms. Continue reading