Inbound marketing is currently the most effective way of marketing your company online. In the past, during the early days of the internet, marketing was essentially about getting the attention of potential customers and hoping for purchasing decisions made in your favor. This involved buying ads and email lists etc and then waiting to see how these converted.
Inbound marketing focuses on creating quality content that aligns with your customers interests and yours. This will bring the customer to you. Most importantly it will bring the right customers that you can more readily convert and keep happy over time.
So how do you attract these customers?
Here are four ways to get customers to your content:
It all starts with blogging. The plan is to create high quality content that your target market will be looking for that is aligned with your products.
Search engines are how most customers will find you. A proper SEO campaign will be needed to get your pages found. The right content will also help here as it will attract organic links.
The look and feel of your website needs to be on point. The design of a website, color schemes can all play into how a visitor responds to your message and products. The better the design and more that it is aligned to the image that you want to project, the more potential sales.
The great thing about the social networking era is that the best content often can be popularized without much of a history. Once they respond and share your content online, proper engagement here will be very valuable to building the right brand image.