When you don’t have dedicated SEO staff, it falls on either the owner or the webmaster to look after optimization. Fortunately, it does not take massive SEO campaigns to see benefits. Most businesses have done almost nothing regarding SEO, and for those, there is plenty of low hanging fruit. Here are some quick and easy tactics you can use to give your business a boost online:
Google My Business – This is something that most businesses ignore and could be a competitive advantage for those that sign up. Google My Business is where you edit the details and provide images for your business listing online. Many businesses do not even have operating hours posted online.
Update profile – If you do have a profile on Google My Business, take the time to ensure that all the information is current. Addresses, opening times, days and branding can change over time. Keep updating all the information regularly.
Google Search Console – Another wasted opportunity for those that do not use the data from the console. You can get a lot of useful data about your domain at no cost, directly from Google. Inbound links, index status, and crawl errors are just some of the data you can get about your sites and domains.
Site Speed – The loading speed of pages has a bearing on how well your pages rank. There are plenty of tools (including Google’s) that can tell you what the page load speed of your site. If you do have speed issues, you can fix them quite easily.