Contrary to what you might think and believe, email isn’t dead. Businesses still thrive on the capabilities of email and continue to do so even in today’s competitive market. Known as being one of the most direct forms of communication, email provides a business with unlimited ways to reach out to their customer base. Even the largest of companies still utilize email as a platform for both networking purposes and to generate leads.

Customer Retention

While social media has been proven to drive traffic to websites, one important aspect that many businesses overlook is the fact that once you bring in the customers, you’re going to have retain them. Email is the ideal way to stay in contact with your consumer base. It also grants a business the ability to consult with the client one-on-one, maintain privacy and allow for a back-and-forth conversation to occur.

Why You Shouldn’t Focus Solely On Social Media

Many businesses lose sight of what this platform can do for them. Instead, they place all of their focus on social media. By putting all your eggs in one basket, you’re not only disregarding one of the strongest ways to interact and engage with your customer, but you’re also missing out on a large amount of leads.

The Bottom Line

It’s easy to become convinced that email is outdated and won’t be as effective as social media. However, consider this. Most ads, banners, and promoted posts are often ignored by the public. Why? It’s simple – you’re competing against businesses, companies, representatives, and even other individuals. The world of social media is so overcrowded that it takes a massive amount of recognition to even garner a bit of interest.

Bio: eTargetMedia is recognized as one of the largest and most reputable providers of postal and email lists in the industry. eTargetMedia only offers permission-based email lists that have been highly categorized.