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Since most consumers use the Internet to research products and services before making a purchase, Internet marketing has become a highly competitive field in recent times. In addition to a good marketing strategy, several factors can affect the success of your online marketing campaigns. Some of these factors may seem trivial, but when you’re angling for an advantage over your competitors, every benefit counts.

As Bear Group notes, a company’s website is the crux of an online marketing strategy. The most basic marketing tactic is direct traffic to a website, which results in conversions. Other strategies such as SEO and social media marketing usually feed into this goal.

Every website requires web hosting to be visible to the public. However, the quality of your web hosting provider can determine the functionality of your website. Whether you choose colocation hosting, dedicated server hosting, or shared servers, all web hosting providers have a robust infrastructure that reduces downtime and helps preserve your data. The best web hosting providers have the most effective physical security, cooling, and tech support where their server is located.

As long as your website is down because of technical issues, transactions, conversions, and impressions will be lost from your marketing campaigns. That’s why it’s important to find a web host that can help you increase uptime and eliminate downtime from your website’s operation. Rack Alley has an LA data center that provides high-quality web hosting solutions to Southern California and beyond. Contact them today to discuss your web hosting needs.

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In this age of convenience, website speed and efficiency are not luxuries, but expectations. According to data gathered by SOASTA, a delay in website loading time as small as 100 milliseconds can reduce conversion rates by 7 percent, while a delay as big as 2 seconds can increase bounce rates by 103 percent. Furthermore, Google knows users tend to click away from slow sites, so they rank slower sites lower in their search rankings. This could be a problem if you’re trying to promote your site through SEO.

There are multiple factors that affect website speed, but a number of them depend on the quality of your web host. For example, the type of hardware your web host uses and how your host divides its resources both play a crucial part in site speed. When it comes to hardware, web hosts that use SSDs (solid-state drives) rather than HDDs (hard disk drives) are much faster. Also, dedicated servers are faster than shared servers, since you won’t have to split bandwidth and RAM with other users.

Lastly, your web host’s location can also affect website speed. If your hosting provider is far from your website users, their data must travel a much longer distance to communicate with your web server. This adds precious seconds to your site’s loading time, so it’s best to find a web host close to your customers.

If you need a hosting provider close to Southern California, Rack Alley has an LA Data Center that provides quality service to the Los Angeles area. Contact them today for more details.

Article Submitted by iClimber

Being an influencer today in our modern digital age can help you create a great side income or a full-time career. There is a lot of money to be made as an influencer with brand deals. The more successful and legitimate you can appear as an influencer, the more money you will be able to make. Here is what influencers should know about getting verified on Instagram.

You need to upload a verified government ID

If you feel like you are ready to be verified, you need to upload a copy of your government ID. This will help you to prove who you really are. Once admins are able to see this, they can take the first steps to get your account verified.

How many followers you have makes a difference

If you are looking to get verified on, you need to make sure that you have the right amount of followers. If you don’t have very many followers, you won’t look very legitimate to admins. Make sure you have plenty of followers before you try to get verified.

Are you a celebrity or established business

If others aren’t trying to imitate your account, you may not have a reason to get verified in the eyes of admins. You need to be a minor-celebrity, established business, or someone who is in the public eye in order to get verified.

A verification badge can be a great step in your influencer career. However, you need to make sure that you are a big enough deal to get verified before you go through the approval process.

This article was written and submitted by iClimber.  iClimber is social media marketing company. They offer Instagram Marketing and to Twitter marketing. Visit their site for more details